As part of our year-end series spotlighting influential figures in the industry, we sit down with Stefan Neumann, an esteemed master sommelier and wine consultant with Fells.
He offers his perspective on thriving in today’s competitive market.
Boosting Sales and Emerging Trends
Stefan remarks that this year’s innovative promotions and personalized offerings have set new standards at Fells Consultancy.
He commends both the London office and regional teams for their unwavering focus on detail.
Their commitment shines through in the creative Christmas packages they develop whenever opportunities arise.
Challenges and Opportunities
Stefan points out that the ongoing impacts of the pandemic, Brexit, and general economic fluctuations have resulted in a significant reduction of cultural diversity within the UK hospitality sector.
He notes the challenge of sourcing well-trained, enthusiastic staff amid these changes.
Seeing challenges as gateways to opportunity, Stefan shares that Fells recently diversified its offerings by adding Copenhagen Sparkling Tea, which has been well-received in the on-trade sector, particularly in the low- and no-alcohol markets.
The combined trends of premiumization and a demand for more budget-friendly options have prompted their buying and consulting teams to think outside the box and reassess certain regions or grape varieties.
Future Prospects
He takes great pride in his new role as regional chair for Austria at the Decanter World Wine Awards next year and eagerly anticipates what that entails.
Additionally, Stefan aims to further his development as a wine consultant, focusing on both in-person training and online educational courses, including a blind tasting module.
For him, this festive season is the perfect excuse to enjoy high-end red Burgundies.
He recalls a bottle simply labeled “Wine of Europe” from a small shop in Eastern Europe—a choice he regrets, although the now-repurposed flask serves as a watering can.
Stefan admits he has yet to discover a Baijiu that meets his expectations, while he champions Eau de Vie for its pure and genuine flavor, celebrating its diverse origins.
In a lighthearted disclaimer for maintaining his Austrian citizenship, he leans toward Riesling, though it was a close call.
Not wanting to choose between Port and Sherry, Stefan suggests indulging in both.
He likens himself to Grüner Veltliner, describing it as vibrant and refreshing with a touch of spice, mirroring qualities of love, resilience, and authenticity that reflect his cultural roots.
Source: Harpers
