With the arrival of Dry January, Soho House is stepping up to meet the growing demand for alcohol-free options.
The club has launched a fresh range of low and no-alcohol cocktails, expertly crafted by Cyril Francoise, who oversees bars in the UK, Europe, and Asia.
Innovative Offerings
Among the standout offerings is the ‘Energising P/Loma and Hibiscus Nogroni.’ This intriguing blend accompanies a ‘quarter-strength Skinny Tommy’s Margarita,’ which highlights the innovative use of Quarter Proof’s Blanco Agave Spirit.
But the excitement doesn’t stop there—members and guests will also find a dedicated area for functional drinks.
This section features intriguing selections such as a prebiotic shot designed to support gut health and the refreshing ‘Gillian Anderson’s G.Lift,’ a sparkling creation that marries red berry flavors with cordyceps and maca, both reputed for their cognitive-boosting and stress-relieving properties.
Market Trends
Since 2019, Soho House has been pioneering alcohol-free alternatives, becoming one of the first to embrace Seedlip, the world’s inaugural distilled non-alcoholic spirit.
Recent research from IWSR indicates that the low and no-alcohol market is on an upward trajectory, with forecasts predicting a boom of over $4 billion in the no-alcohol segment by 2028.
Changing Consumer Preferences
Experts in the industry are observing a pivotal shift.
Consumers are no longer satisfied with simply avoiding alcohol; they are looking for taste, richness, and a rewarding drinking experience.
This evolution is prompting brands to innovate, ensuring that their offerings not only meet but exceed expectations in both quality and variety.
Soho House’s freshly expanded menu, featuring low and no-alcohol cocktails, is now available across locations in the UK and North America, inviting patrons to explore a sophisticated array of flavorful options this January.
Source: Harpers
