WINE TO 5: CHAT WITH ADAM PORTER MW, HARRODS’ WINE & SPIRITS BUYING MANAGER
In this engaging piece, Decanter delves into the everyday life of Adam Porter MW, who expertly manages the wine and spirits buying division at Harrods, one of London’s most iconic department stores.
With a robust 15 years of experience to his name, Adam Porter has made a mark in the wine sector.
He proudly received the prestigious IMW Chair’s Award for penning the best business of wine paper and the Noval Award, recognizing his outstanding research as a newly qualified Master of Wine.
His professional journey includes significant roles as an independent consultant, educator, and judge within the wine community.
THE JOURNEY TO SUCCESS
Adam’s career began in retail management with Majestic, after which he joined Sainsbury’s trading team focusing on fresh produce and beverages.
He later served as marketing and purchasing director at Jascots wine merchants before pivoting to freelancing.
This change allowed him to balance work with family life, eventually leading him to his current role at Harrods.
Though he spends most of his time behind the scenes, Adam relishes the vibrancy of the Knightsbridge sales floor.
When he does escape the office, he feels the energy of the retail space, underscoring the necessity of connecting with customers.
There’s a common misconception that Adam’s department solely curates luxury wines and spirits.
In reality, it caters to a variety of price points, including selections that start as low as £11, such as the Harrods Selection Claret, created in collaboration with Maison Sichel.
PROFESSIONAL MILESTONES
A standout moment in Adam’s career was achieving the title of Master of Wine in 2020, a milestone he regards with pride.
Reflecting on his experiences, Adam admits that it’s easy for buyers to let personal preferences sway their choices.
Thankfully, the sales process provides a chance to reconsider those decisions.
At the moment, there’s a growing appetite for Champagne, Burgundy, Bordeaux, whisky, and Cognac, especially their flagship offerings.
Consumers, however, are also branching out, showing excitement for Cabernet-led blends from regions such as Médoc, Tuscany, and Napa Valley.
Additionally, wines from Piedmont, Rioja, and Ribera are gaining popularity, alongside spirits like baiju, tequila/mezcal, and gin.
Harrods attracts a diverse clientele, including international tourists and long-time London residents.
Rather than categorizing customers by geography, Adam and his team focus on individual preferences.
The Food Halls, in particular, draw many visitors who enjoy pairing exclusive wines with gourmet ready-to-eat delights like caviar, charcuterie, and artisan cheeses.
FASCINATING ASPECTS OF HARRODS’ WINE SECTION
Interestingly, the selection showcased in-store is just a glimpse of what Harrods has to offer.
The department buys wines upon release and stores them in optimal conditions, located six levels underground, ensuring they maintain the perfect environment until ready for customers.
Among the top tier offerings, standard bottles from renowned producers like Domaine de la Romanée-Conti and The Macallan stand out, along with impressive large-format bottles.
The department recently launched bookable personalized consultations featuring Coravin sampling, which has garnered enthusiastic feedback from customers.
They’ve also ramped up the number of tastings available on the sales floor during peak times, enhancing the shopping experience.
When it comes to selecting his holiday beverages, Adam admits he faces a tough choice.
This year, he’s leaning towards Felton Road from Central Otago, New Zealand, and the Harrods Selection, particularly the St-Emilion.
For whisky, he’s excited to explore blends like the Isle of Skye 25-year-old, which he believes rivals even the finest single malts.
Source: Decanter
